My top priority is the impact on business. Great design is not just about aesthetics; it’s about understanding the language of business and seamlessly integrating it into my work. My approach goes beyond being user-focused. I aim to balance user needs with business objectives, ensuring design delivers measurable outcomes.

I am an end-to-end product designer who thrives on tackling complex problems through deep collaboration. My process involves system thinking, behavioural design, and rapid prototyping. I'm involved at every stage, from understanding needs to crystallizing insights and developing concepts. I’m also excited by the hands-on work of finalizing designs, prototyping, and testing—those moments of iteration are some of the most rewarding parts of design.

I have worked with design for 9 years, with everything from small startups to tech giants like TikTok (Bytedance) and Adobe Systems. I graduated with an M.Des. in Human-Computer Interaction Design, which I believe is the basis for my structured way of working and love for complex problems. I also studied 4 years of Graphic Design at the National Institute of Design (NID), which inspired me to focus on communication and personal development.