Debanjana Saha is a design leader based in San Francisco, working at the intersection of intent, craft, and storytelling.

With over a decade of experience across brand, interaction design, product systems, and AI-native workflows, her practice is rooted in a simple belief: every project has its own context, rhythm, and language. Her early work with Ideaspice and Ogilvy shaped that foundation, teaching her to approach design through story, culture, and craft.

At TikTok, she is building an AI-native CRM that helps revenue teams translate complex client and business signals into clearer decisions, driving meaningful impact across millions in revenue. Previously, she worked at LivePerson and Adobe, where her work spanned enterprise products, conversational AI, and experience systems.

Debanjana studied Graphic Design at the National Institute of Design in India and earned her MDes in Interaction Design from California College of the Arts.